A run in a string is a periodic substring which is extendable neither to the
left nor to the right with the same period.
Strings containing many runs are of interest.
In this paper, we focus on the series of strings
{*ψ*(*φ*^{i}(**a**))}_{i ≥ 0}
generated by two kinds of morphisms, *φ* : **{a, b, c}** → **{a, b, c}**^{*} and
*ψ* : **{a, b, c}** → **{0, 1}**^{*}.
We reveal a simple morphism *φ*_{r} plays a critical role to
generate run-rich strings.
Combined with a morphism *ψ'*, the strings
{ *ψ'*(*φ*(**a**))}_{i ≥ 0} achieves *exactly the same* lower bound as
the current best lower bound for the maximum number *ρ*(*n*) of runs in a
string of length *n*.
Moreover, combined with another morphism *ψ''*,
the strings { *ψ''*(*φ*(**a**))}_{i ≥ 0} give a new lower bound
for the maximum value *σ*(*n*) of the sum of exponents of runs in a string of length *n*. |